Ahead of Milan Fashion Week, Cult LDN has created a social content series for Bally, shot in historic library, Biblioteca Nazionale Braidense.

Member Agency Cult LDN has gone behind the scenes at Milan Fashion Week, shooting an exclusive preview of the Bally AW17 collection with the help of global influencers and friends of the brand.

The night before the collection was revealed, Cult LDN stepped inside the Biblioteca Nazionale Braidense to photograph the luxury label's new wares, which include urban sportswear fused with grand evening dress.

Cult created a whimsical series of photographs and short films starring international influencers such as Candela Novembre, Tina Leung, Jenny Walkton, Marc Forne and Kyle Anderson. Cult's Creative Designer Freddie Smithson also helped create playful GIFs using Bally accessories and books from the opulent library, giving the traditional setting a contemporary twist.

Cult LDN for Bally

Cult LDN for Bally

Cult LDN for Bally




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