Member Agency Hato has created a bold visual identity for the Hong Kong pavilion exhibition at this year’s Venice Biennale.
Working in collaboration with audio artist Samson Young and curator Ying Kwok, Member Agency Hato has developed a graphic identity for Samson Young: Songs for Disaster Relief – the exhibition at this year’s Hong Kong pavilion at the Venice Biennale.
The exhibition explores the popularity of charity singles from the 1980s, with a heavy social, philosophical and political stance that Hato sought to represent through all of the printed and marketing material.
From bags to badges, the visual identity focuses on a metallic bugle, a boy dancing and and most predominantly the bust of Pythagoras, which is a recurrent motif in Samson Young’s installations. Each design is overlaid onto a bright neon backdrop inspired by other works of Samson Young, and complete with a typeface developed from the audio artist’s handwriting.
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