From billboards to bags, Member Agency Atlas has created a new visual identity for performing arts theatre in Spain, Teatre Principal.
Inspired by the interiors of a theatre, design consultancy Atlas has rolled out its new visual identity for Teatre Principal.
The Palma-based designers work represents the seating arrangement of theatre stalls. The most important information takes the forefront of each design, representing the front row, while secondary information is set behind, informed by the layout of staggered seating.
The different arts on show at the theatre – including music, circus and dance – are all represented with individual colours in the new design, which is used across billboards, programmes, bags and more.
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