As Hilton opens its newest hotel in Saint Petersburg, The Plant has designed a series of visual identities for its bar and two restaurants.
To help capture each venue's distinctive personality, The Plant has designed identities for the restaurants and bar at the Hilton's new Russian hotel.
Using fresh produce and local ingredients, Parc serves a menu of wholesome dishes. It's identity centres around an illustrated floral motif in green and yellow tones. Applied to printed collateral and across the restaurant's interior, the floral design takes inspiration from the gardens of Catherine's Palace in nearby town, Pushkin.
Grill is the Hilton's steakhouse, and its identity riffs on those classic cues. Collateral features olive greens and smokey greys, and is accented by foil stamps and presented on brass clipboards, all echoing the restaurant's interior.
The Light Bar is named after Saint Petersburg's famous white nights: midsummer evenings where the sky never darkens. Inspired by this theme, The Plant designed an abstract graphic which alludes to beams of light, or a constellation of stars.
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