Illustrations by Alessandro Apai bring some liveliness to the identity of new London restaurant, Tratra.

Acclaimed French chef Stéphane Reynaud has opened his first London restaurant, with illustration by Member Alessandro Apai injecting some spirit and character to the brand.

The new restaurant, named Tratra, is located in the basement of Shoreditch’s Boundary Hotel and has a meat and charcuterie-focused menu. Alessandro’s illustrations are applied across the brand, including on menus, cards and online. He is also behind the new restaurant’s logo design.

Alessandro’s spontaneous red line drawings are wacky and jovial, capturing the fast-paced restaurant environment whilst giving Tratra’s identity a boost.

Alessandro Apai for Tratra

Alessandro Apai for Tratra

Alessandro Apai for Tratra

Alessandro Apai for Tratra

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