We Launch has created the brand identity for Huxley Hound, a new company producing organic, vegetable-based snacks for dogs.

Huxley Hound has broken into the dog food market with a range of ethically-sourced and tasty vegetable snacks. Member Agency We Launch crafted the brand's identity – from the logo, brand proposition and messaging through to the visual language and website. This went live in time for a recently aired episode of Dragons' Den, where Huxley Hound achieved success.

The packaging is influenced by the colour of the vegetables contained, with a transparent peephole on the front displaying the product within. Clear visuals have been used in order to create a market leader that appeals to all manner of dog owners, whilst reflecting the product's no-nonsense ingredients. The campaign also includes clean studio photographs of different dog breeds set against bright backgrounds, reflecting the suitability of the product for a wide range of dogs.

We Launch for Huxley Hound

We Launch for Huxley Hound

We Launch for Huxley Hound

We Launch for Huxley Hound

We Launch for Huxley Hound

We Launch for Huxley Hound

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We can help you to source and commission people and companies from within our network. To find out more email Helen Scibilia.