We Launch has created the brand identity for Huxley Hound, a new company producing organic, vegetable-based snacks for dogs.
Huxley Hound has broken into the dog food market with a range of ethically-sourced and tasty vegetable snacks. Member Agency We Launch crafted the brand's identity – from the logo, brand proposition and messaging through to the visual language and website. This went live in time for a recently aired episode of Dragons' Den, where Huxley Hound achieved success.
The packaging is influenced by the colour of the vegetables contained, with a transparent peephole on the front displaying the product within. Clear visuals have been used in order to create a market leader that appeals to all manner of dog owners, whilst reflecting the product's no-nonsense ingredients. The campaign also includes clean studio photographs of different dog breeds set against bright backgrounds, reflecting the suitability of the product for a wide range of dogs.
Work with our Members
We can help you to source and commission people and companies from within our network. To find out more email Helen Scibilia.