StudioXAG co-founder Gemma Ruse shares some learnings on the power of window displays to delight and draw us in to spaces.

Gemma set up renowned StudioXAG with her partner Xavier in 2009. The team has since developed a reputation or eye-catching and show-stopping work for retailer clients, both in their windows and in-store.

In 2015 Gemma and Xavier kindly took part in our Work your Windows event, and next year will contribute to some roundtable sessions as part of our coming Re-imaging Retail programme. In this short film, Gemma shares some insights into the perpetual power of the window and the ways that smart retailers are maximising the impact they make with theirs.

Find out more about the stunning work of StudioXag here.

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