Holition has created a virtual reality app to work alongside renowned artist Jenny Holzer’s new exhibition at Blenheim Palace.
World renowned American artist Jenny Holzer recently unveiled her latest exhibition entitled SOFTER at Blenheim Palace this Autumn, in collaboration with the Blenheim Art Foundation, Not Forgotten Association, and YCN Member Agency Holition.
Best known for her projection installations, Holzer has decorated Blenheim Palace in light projections, scrolling LED text pieces, and other commemorative objects, inscribed with text from war veterans' accounts of their time spent in the armed forces.
Leading innovation agency Holition was invited to create a virtual reality app that would place Holzer's art in the hands of every visitor of the exhibition, democratising her extraordinary play of light and architecture to everyone. Using beacon technology in tandem with the gyroscope capabilities of mobile phones, the app gives viewers an alternative perspective on the exhibition with virtual discoveries in varied locations around the grounds.
The app also allowed access to the powerful texts during the day, and after the live projections were no longer viewable. The work is augmented in highly modern and immersive ways, whilst also working with the architecture of the historic Blenheim Palace to cement the veterans’ enduring legacies. The exhibition is open to the public till 31 December 2017.
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