Nalla Design have created the identity for CreativeXR, a new programme for immersive content development.

Developed with the help of Arts Council England and Digital Catapult, CreativeXR has launched to provide a platform for the development of new immersive content. Aimed at companies creating immersive content via virtual, augmented and mixed reality technologies, creators and commissioners come from a variety of backgrounds including Google, Sony Playstation and Arte.

The programme offers creatives the opportunity to develop concepts and prototypes, as well as have access to early stage finance, facilities, industry leaders, and the opportunity to pitch for further development funding.

Member Agency Nalla have created the identity for the project, consisting of a website, mini brand toolkit and playful animations. They have carefully balanced a sense of playfulness and a space where risks are encouraged, with a sense of authority and trust that links to the programme benefits. Their work plays upon the three-dimensional nature of VR/AR, with a bold graphic language brought to life with colour, interesting perspective and movement.

Nalla for CreativeXR

Nalla for CreativeXR

Nalla for CreativeXR

Nalla for CreativeXR

Work with our Members


We can help you to source and commission people and companies from within our network. To find out more email Hanna Finlay.

Joining our Learning Network

Imaginative organisations, large and small, use YCN to build capabilities throughout their teams in modern, motivating and memorable ways.

Our peer-led membership programme is a popular starting point; giving teams open and self-directed access to a weekly calendar of in-person learning, a digital learning platform and a personal relationship with our own connective central team.

Find out more about what we offer in this PDF, or by contacting Nick Defty on