To humanise IT company Macnamara, member agency Nalla has aligned its vision with its brand identity.
London-based IT and telecoms support group Macnamara ITC prides itself for improving people’s working lives, all by making use of IT both more accessible and enjoyable. To communicate this, it commissioned digital agency Nalla to create its new visual identity.
Nalla’s aim was to therefore stand it apart from other IT companies by transforming it from a tech first to a people first business, which involved the design of ‘simple and straightforward’ branding.
Complete with a palette of purple and pinks and minimal type-font, the identity is defined by weaving ribbons and a series of minimal graphic icons. The branding also sees an updated logo, which has been rolled out across a new pared-backwebsite, merchandise, business cards and more.
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