Member agency Lantern celebrates our differences in its branding for this year’s Anti-Bullying Week.
Despite all the credible work being carried out everyday by anti-bullying charities, bullying remains a huge problem in the UK with 64% of 8-16 year olds reporting witnessing someone being bullied for being 'different'. In light of this, the 2017 Anti-Bullying Week campaign adopted the theme of 'All Different, All Equal'.
To communicate this in the best way possible, the Anti-Bullying Alliance commissioned member design agency Lantern for the third year running to design the visual identity for the national campaign.
Taking over schools, youth groups and social media last week, Lantern’s design has been used across t-shirts and wrist-bands through to digital platforms and printed material. It sees two speech bubbles forming an equals sign, which creates a powerful yet playful symbol of equality – while a bright colour palette expresses the idea of variety and diversity.
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