Member agency WeLaunch has photographed Olympic fencer James-Andrew Davis for Wilkinson Sword’s new collection.

Following WeLaunch's rebrand of British Fencing in 2016, the sporting association’s major sponsor, Wilkinson Sword, has commissioned the design agency to create a dynamic set of images for the launch of its new grooming products.

For use across press advertising in 2018, WeLaunch collaborated with renowned sports photographer Philip Haynes on the shoot at Jet Studios in London, where they captured over 300 photos.

Alongside striking portraiture, the final collection showcases Olympian James-Andrew Davies swordsmanship in atmospheric lighting, complete in Philip's trademark style, full of emotion and drama.

WeLaunch for Wilkinson Sword: Olympian James-Andrew Davies

WeLaunch for Wilkinson Sword: Olympian James-Andrew Davies

WeLaunch for Wilkinson Sword: Olympian James-Andrew Davies

WeLaunch for Wilkinson Sword: Olympian James-Andrew Davies

WeLaunch for Wilkinson Sword: Olympian James-Andrew Davies

 

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