Ahead of April's Placemaking event at Hammerson, Lantern Director Ryan Tym looks to some of the agency's recent projects to give insight into the power of narrative.

Too often, creative agencies can overlook the importance of language in bringing personality to the brands with which they work. But at London-based brand and design agency Lantern, narrative is where the design journey begins – ensuring that when a brand speaks, its audience listens.  

In this short film, Ryan gives insight into how the agency brings character and personality to the brands they shape, looking to some of their recently completed projects to demonstrate.

On the evening of the 17th of April, Ryan will also be joining us at Hammerson's King's Cross offices to share Lantern's learnings from planning and designing destinations with purpose and personality. Find out more about the event here