Member SODA has launched the first of its new publication, which showcases its design process, strategic thinking and crossover forms between architecture, design and brand environment.
As architects and designers, SODA is constantly involved in the evolution of a multitude of different spaces – from refreshed visual identities through to the renovation of abandoned multistorey buildings. However, much of this innovative and fascinating process can be left unseen.
For this reason, the studio has launched its own publication, SODA Review, which offers readers a glimpse behind the scenes, and showcases the studio’s attention to detail and rich creative processes. Volume 1 features recently completed architectural designs and brand identity summaries, alongside interviews with the studio’s collaborators and artists.
“It’s important to show the level of attention and detail that goes into each of our projects” SODA's Director Russell Potter told YCN, “but it’s also great for us to be able to discuss and reflect on this work in a tangible and considered format, which isn’t seen as disposable and temporary.”
Given the nature of its practice, SODA champions touch, texture and physicality in design; and with the advance of technology and reliance on day to day applications in our lives, the studio has recognised that these human qualities are becoming increasingly important. Therefore, SODA Review takes the form an intricately designed A5 print publication – comprising the studios signature striking graphics intertwined with a range of paper styles, minimal photography and diagrammatic drawings.
Looking back on the creation of the first publication, Russell identified the importance of “managing evolving projects and forecasting their story before completion” as the greatest lesson learned; while the most challenging part of the process was “filtering content and limiting the output”. Though Russell assures us that this has provided SODA with plenty of content to pave the way for Volume 2.
In the meantime, SODA has entered the publication into the Design Week Awards 2018 – which will take place on Tuesday 26 June 2018, in the Pavilion at the Tower of London. More information will be added to the SODA's online journal soon.
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