A growing collection of tools, techniques and starters for ten — to purposefully bring creativity and conversation into teams.

How to set your ideas on fire

If you’re one of the lucky ones, you’ll have more ideas than you know what to do with. Head of Content at MADE.com Ray Murphy talks to Creative Director Nick Eagleton about two very different methods to get down to the ones that work.

Key Takeaways


The slow way to edit is to get all your ideas up on a wall or board so you can see them all together, then pick away at the edges to get rid of the ones you don’t want.


The fast way is called ideas on fire. 60 seconds to tear everything down until you’re left with three. You’ll save what you have to, and that’s the good stuff right there.

Books not to burn

Which three books would you save in a fire? Here are three Nick could never see burn.

Thinking Fast and Slow
Rebel Ideas

A Technique for Producing Ideas