A growing collection of tools, techniques and starters for ten — to purposefully bring creativity and conversation into teams.

Taking your concept into the real world

MADE.com’s Head of Content Ray Murphy talks to Creative Director Nick Eagleton about how to use the senses to turn our team’s ideas into a tangible reality.

Key Takeaways


Ask your team to tell you what colours, shapes and places they see when visualising the idea.


Get them to connect the idea to what they can hear to give it a sound.


Scent brings an idea out of your head and places it in the real world. Does it smell like freshly-cut grass, or maybe sweat?

From URL to IRL

While Nick sees red limos and nightclubs, what can you see, hear or feel in front of you right now that could bring your idea to life?