Spend time upfront thinking about what you’ve been asked to do and why.
Distill it down into one line or even a single word.
Keep coming back to this phrase throughout the process to keep the work true.
The freedom of a tight brief
Clarity comes from simplicity. What’s the least you need to know about a brief to get started? Remember to think outside of the box: was Michelangelo’s brief to paint the ceiling, or was it to bring the glory of God’s Almighty creation into the Sistine Chapel?