A growing collection of tools, techniques and starters for ten — to purposefully bring creativity and conversation into teams.

The first thing you should do when receiving a new brief

Briefs often come in the form of lengthy presentations and complex problems. Nick Eagleton and Ray Murphy talk about how to get to the heart of the task at hand.

Key Steps


Spend time upfront thinking about what you’ve been asked to do and why.


Distill it down into one line or even a single word.


Keep coming back to this phrase throughout the process to keep the work true.

The freedom of a tight brief

Clarity comes from simplicity. What’s the least you need to know about a brief to get started? Remember to think outside of the box: was Michelangelo’s brief to paint the ceiling, or was it to bring the glory of God’s Almighty creation into the Sistine Chapel?