With customer expectations for seamless and personalised experiences always increasing, Design Thinking has never been a more valuable or relevant method to master.

Design Thinking emphasises putting the user at the heart of every consideration; developing empathy, properly identifying and framing the challenges they face and continually prototyping, testing and learning in relation to them. While there are lots of variations around the theme of design thinking, one principle is constant — people are at the core.

The ever-emphasised customer-centricity, vital for products and services to find and 'stick' with audiences today, is the principle fundamental to Design Thinking. Only through properly understanding and practicing a human-centered approach are we able navigate the complex challenges we face daily, and respond to the opportunities that accompany them.

What we'll cover:

• A deeper understanding of customer-centricity
• How user-centred principles can be applied to different kinds of challenges
• Methods to improve idea generation and prototyping
• Questioning techniques
• How to frame problems
• Methods for building empathy

Accessing this topic

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    In our programme

    Learn about this topic in open sessions among peers in our weekly programme

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    Brought to you

    We can deliver bite-sized in-person workshops on this topic to your teams anywhere.

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    Remote and Resources

    We can deliver sessions to your teams remotely, with resources on all topics too.

Partner with us

Creatively-driven organisations partner with YCN to continually build capability throughout their teams.

Our open, year-round learning programme brings people from across these organisations together, enriching their mindsets and skillsets, and building their networks too. We take targetted, topic specific sessions into members’ teams at their places of work; and, when required, help our members to connect with the smartest thinking from across our network in relation to specific business challenges.

Find out more about membership in this PDF, by emailing YCN Director Nick Defty or calling +44 (0)20 7033 2140.