With customer expectations for seamless and personalised experiences always increasing, Design Thinking has never been a more valuable or relevant method to master.

Design Thinking emphasises putting the user at the heart of every consideration; developing empathy, properly identifying and framing the challenges they face and continually prototyping, testing and learning in relation to them. While there are lots of variations around the theme of design thinking, one principle is constant — people are at the core.

The ever-emphasised customer-centricity, vital for products and services to find and 'stick' with audiences today, is the principle fundamental to Design Thinking. Only through properly understanding and practicing a human-centered approach are we able navigate the complex challenges we face daily, and respond to the opportunities that accompany them.

What we'll cover:

• A deeper understanding of customer-centricity
• How user-centred principles can be applied to different kinds of challenges
• Methods to improve idea generation and prototyping
• Questioning techniques
• How to frame problems
• Methods for building empathy

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Find out more in this PDF, by emailing YCN Director Nick Defty or calling +44 (0)20 7033 2140.

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