With customer expectations for seamless and personalised experiences always increasing, Design Thinking has never been a more valuable or relevant method to master.

Design Thinking emphasises putting the user at the heart of every consideration; developing empathy, properly identifying and framing the challenges they face and continually prototyping, testing and learning in relation to them. 

The ever-emphasised customer-centricity, vital for products and services to find and 'stick' with audiences today, is the principle fundamental to Design Thinking. Only through properly understanding and practicing a human-centered approach are we able navigate the complex challenges we face daily, and respond to the opportunities that accompany them.

What we'll cover:

• A deeper understanding of customer-centricity
• How user-centred principles can be applied to different kinds of challenges
• Methods to improve idea generation and prototyping
• Questioning techniques
• How to frame problems
• Methods for building empathy

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    Learn about this topic in open sessions among peers in our weekly programme

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We help organisations of all shapes and sizes to become more capable in pursuit of their goals.

To do this we focus on what we believe to be the three key drivers of organisational capability — People, Purpose and Partnerships. Whether through our open learning programmes, or tailored consultancy work; we love bringing together creatively-minded groups to work and learn in modern and motivating ways.

Find out more about what we offer in this PDF, or by contacting YCN Director Nick Defty by email or on +44 (0)20 7033 2140.