With customer expectations for seamless and personalised experiences always increasing, Design Thinking has never been a more valuable or relevant method to master.

Design Thinking emphasises putting the user at the heart of every consideration; developing empathy, properly identifying and framing the challenges they face and continually prototyping, testing and learning in relation to them. While there are lots of variations around the theme of design thinking, one principle is constant — people are at the core.

The ever-emphasised customer-centricity, vital for products and services to find and 'stick' with audiences today, is the principle fundamental to Design Thinking. Only through properly understanding and practicing a human-centered approach are we able navigate the complex challenges we face daily, and respond to the opportunities that accompany them.

What we'll cover:

• A deeper understanding of customer-centricity
• How user-centred principles can be applied to different kinds of challenges
• Methods to improve idea generation and prototyping
• Questioning techniques
• How to frame problems
• Methods for building empathy

Accessing this topic

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    In person

    Facilitated in your places of work, and cross-organisationally too.

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    Live, virtual sessions

    Energising, social sessions for teams, wherever they're working from.

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    Bitesize, scalable and self-directed learning driven by your team's goals.

Partner with us

We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

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