With customer expectations for seamless and personalised experiences always increasing, Design Thinking has never been a more valuable or relevant method to master.
Design Thinking emphasises putting the user at the heart of every consideration; developing empathy, properly identifying and framing the challenges they face and continually prototyping, testing and learning in relation to them.
The ever-emphasised customer-centricity, vital for products and services to find and 'stick' with audiences today, is the principle fundamental to Design Thinking. Only through properly understanding and practicing a human-centered approach are we able navigate the complex challenges we face daily, and respond to the opportunities that accompany them.
What we'll cover:
• A deeper understanding of customer-centricity
• How user-centred principles can be applied to different kinds of challenges
• Methods to improve idea generation and prototyping
• Questioning techniques
• How to frame problems
• Methods for building empathy