We're all in the business of 'moving people' now. And smart, connected organisations empower people throughout their teams to 'own' the sales conversation, with the effectiveness in the empathy.

When you think of ‘sales’ or ‘selling’, what ideas and feelings come to mind? Often it's pushy and talkative people, or the idea of being coerced or powerless in a relationship. As outmoded as they are, the ideas of 'the hard sell' or 'cold calling' are often recalled too. 

But, given a number of social and economic shifts in recent decades, most of us are in roles now that both enable, and require us, to 'move people' from one position to another. Seldom is sales or 'business development' the preserve of one specific person or team. In modern, customer centric and connected organisations everyone has a role to play in engaging new partners and inspiring them to do business with us. The idea of a 'natural sales-person' is a myth, because that's all of us. Calibrated and consensual conversations are the drivers of continual client growth, and client acquisition — and we can all benefit from examining the mindsets and behaviours at play.

What we'll cover:

• The meaning of non-sales selling and the behaviours that underpin it
• The relationship between listening and selling
• Calibrated questions
• Rapport building
• Practical non-sales selling techniques
• Specific current opportunities to apply new tools too

Accessing this topic

  • Main

    In person

    Facilitated in your places of work, and cross-organisationally too.

  • Main

    Live, virtual sessions

    Energising, social sessions for teams, wherever they're working from.

  • Main


    Bitesize, scalable and self-directed learning driven by your team's goals.

Partner with us

We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

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