Unravelling the power of stories and how to harness them to persuade in all kinds of modern spaces.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Stories can be found everywhere, and there are tried and tested principles that go a long way in landing them with their intended audience, that are often overlooked. And today, with plenty of places to put our stories to find people, we should be much more aware of ways to make them stick. 

We'll focus on:

• Understanding how stories work
• Why less is more, and how to be economical
• Balancing functional with emotional
• The power of re-framing
• Imagining your story from different perspectives
• Editing our thinking

 

Accessing this topic

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    Learn about this topic among peers in our weekly programme.

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    Brought to you

    We can tailor the topic to your team, and deliver it anywhere.

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    Remote and Resources

    We can bring this to you virtually, with supporting resources too.

Partner with us

We provide our partners with social, motivating and behaviourally-driven approaches to training and development among their teams.

Our pioneering social learning programmes bring people together to build relevant skills among peers, we take bite-sized training workshops into teams around the world, and design tailored learning experiences to target the commercial and cultural challenges of the day.

Find out more in this PDF, by emailing YCN Director Nick Defty or calling +44 (0)20 7033 2140.

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