Unravelling the power of stories and how to harness them to persuade in all kinds of modern spaces.
Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Stories can be found everywhere, and there are tried and tested principles that go a long way in landing them with their intended audience, that are often overlooked. And today, with plenty of places to put our stories to find people, we should be much more aware of ways to make them stick.
We'll focus on:
• Understanding how stories work
• Why less is more, and how to be economical
• Balancing functional with emotional
• The power of re-framing
• Imagining your story from different perspectives
• Editing our thinking