Unravelling the power of stories and how to harness their power to persuade in all kinds of modern spaces.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. There are tried and tested principles that go a long way in landing our story with its intended audience, that are often overlooked. And today, with plenty of places to put our stories to find existing and new audiences, we should be much more aware of ways to make them stick. 

We'll focus on:

• Understanding how stories work

• How to frame ideas so that they stick

• Telling the same strory across different platforms

• Capturing and sharing your brand's unique tone of voice through your content

• Imagining your story from different audience perspectives

• Making the most of what you've got, and how to repurpose your assets more effectively

Accessing this topic

  • Main

    In our programme

    Learn about this topic in open sessions among peers in our weekly programme

  • Main

    Brought to you

    We can deliver punchy in-person workshops on this topic to your team anywhere.

  • Main

    Remote and Resources

    We can deliver sessions to your teams remotely, with resources on all topics too.

We build capability

We help organisations of all shapes and sizes to become more capable in pursuit of their goals.

To do this we focus on what we believe to be the three key drivers of organisational capability — People, Purpose and Partnerships. Whether through our open learning programmes, or tailored consultancy work; we love bringing together creatively-minded groups to work and learn in modern and motivating ways.

Find out more about what we offer in this PDF, or by contacting YCN Director Nick Defty by email or on +44 (0)20 7033 2140.