Unravelling the power of stories and how to harness them to persuade in all kinds of modern spaces.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Stories can be found everywhere, and there are tried and tested principles that go a long way in landing them with their intended audience, that are often overlooked. And today, with plenty of places to put our stories to find people, we should be much more aware of ways to make them stick. 

We'll focus on:

• Understanding how stories work
• Why less is more, and how to be economical
• Balancing functional with emotional
• The power of re-framing
• Imagining your story from different perspectives
• Editing our thinking


Accessing this topic

  • Main

    In our programme

    Learn about this topic in open sessions among peers in our weekly programme

  • Main

    Brought to you

    We can deliver bite-sized in-person workshops on this topic to your teams anywhere.

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    Remote and Resources

    We can deliver sessions to your teams remotely, with resources on all topics too.

Partner with us

Creatively-driven organisations partner with YCN to continually build capability throughout their teams.

Our open, year-round learning programme brings people from across these organisations together, enriching their mindsets and skillsets, and building their networks too. We take targetted, topic specific sessions into members’ teams at their places of work; and, when required, help our members to connect with the smartest thinking from across our network in relation to specific business challenges.

Find out more about membership in this PDF, by emailing YCN Director Nick Defty or calling +44 (0)20 7033 2140.