Unravelling the power of stories and how to harness them to persuade in all kinds of modern spaces.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Stories can be found everywhere, and there are tried and tested principles that go a long way in landing them with their intended audience, that are often overlooked. And today, with plenty of places to put our stories to find people, we should be much more aware of ways to make them stick. 

We'll focus on:

• Understanding how stories work
• Why less is more, and how to be economical
• Balancing functional with emotional
• The power of re-framing
• Imagining your story from different perspectives
• Editing our thinking

 

Accessing this topic

  • Main

    In our programme

    Learn about this topic among peers in our weekly programme.

  • Main

    Brought to you

    We can tailor the topic to your team, and deliver it anywhere.

  • Main

    Remote and Resources

    We can bring this to you virtually, with supporting resources too.

Partner with us

We provide growth-oriented organisations of all shapes and sizes with social, motivating and behaviourally-driven approaches to building capability throughout their teams — wherever they’re working from.

With an emphasis on virtual and remote delivery; our pioneering programmes bring people together to build skills among peers, and immediately apply them to the commercial and cultural challenges of the day.

To learn more about our transformative work with partners ranging from Dr. Martens to Dishoom, Adidas to Action for Children; and to explore ways we can support your teams — email Nick Defty or call +44 (0)20 7033 2140.

You Can Now