Connect with the perfect partners
for any creative project or purpose

We help brands and agencies to build capabilities within their teams, to support their goals and objectives, drawing on the experiences of our community in the process.

We've helped adidas to develop a global creative leadership programme — connecting their future leaders with peers to inspire and challenge them; AB InBev to build a community of thought leaders on digital commerce, Orange to grow a library of optimistic illustrations and photography for use by its teams and partners around the world; agencies to define their purpose and positioning, future proof their propositions and upskill their teams.

Ways we work include:

• Supporting in sourcing, selecting and briefing the right agency partners; or in putting together a group or team of partners for any kind of scope.
Curating groups to explore and tackle briefs and challenges.
• Sourcing and connecting with talent for illustration, photography, film, animation and other such project requirements.
Helping founders and principles of creative businesses to define, stress test and sense-check their purpose and positioning.
• Designing and delivering tailored learning to support business objectives; from one-day workshops to ongoing blended leadership programmes, inspiration sessions, curated events, coaching, mentoring and more.
• Benchmarking through skills and knowledge audits, designing and delivering assessment of your team and organisation's capabilities, in line with future business objectives.

To discuss a new challenge or opportunity contact Director, Nick Defty. For connections to individuals and freelancers, such as illustrators, designers and photographers; contact Project Manager, Hamish Dinsdale. For guidance on studios, agencies and consultancies; contact Partnerships Director, Hanna Finlay.

Connect with companies

We help clients around the world to connect with the most appropriate agencies, studios and other project partners.

Connect with people

We help agencies, publishers and brands to source and commission illustrators, designers, photographers and all else in-between.

"Working with YCN we’ve engaged with hundreds of image makers around the world.”
Jason Panudy, Orange
"YCN’s knowledge of the modern agency landscape is unrivalled, helping us to navigate and smartly select for some of our biggest developments.”
Katie Pattison, Hammerson
"The team know the questions that will get to the root of the challenges we face.”
Hoss Ghonouie, Everyman Cinema
"YCN’s framework helped us to source and onboard a new consultancy partner for a very thorny project, in a very short timeframe.”
Rich Philip, Guevara
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    Branding partners for Dishoom

    We've supported the bombay cafe in its quest for a strategic design partner for a series of new projects.

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    Moving windows for Lush

    We connected Lush with Owen Gildersleeve and Tom Forsyth to imagine and install a nationwide campaign.

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    Cook X Colophon

    We teamed up retailer Cook and type foundry Colophon, to create a new bespoke typeface for physical and digital use.

Recent Connections

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    Illustrations for the Macallan

    We helped the famous whisky commission Jack Hughes for this outdoor and social campaign.

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    Making Disney move for Cath Kidston

    We connected the retailer to animation specialists Plastic Horse, to develop a suite of social assets.

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    A fruity shoot for Graze

    We worked with Digitas LBi, photographers Ilka and Franz and set Designer Amy Friend for this fun and fruity campaign.

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    A trip to Paris for Airbnb

    We helped Studio Koto commission Parisian illustrator Quentin Monge for Airbnb's poster series.

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    An inspiring animation for the NSPCC

    We partnered the NSPCC with animators Plastic Horse to celebrate their first Ambassador for Childhood.

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    Dreamy design for Yawn

    We worked with Yawn and illustrator Hanna Konola to create a bespoke, rain drop inspired print for the nightwear brand.

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    Winter Blooms for LUSH

    We helped LUSH commission Owen Gildersleeve to bring their windows display to life.

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    A branding partner for Dishoom

    We helped the burgeoning Bombay cafe to team up with the right branding studio for a new launch.

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    Digital partners for Red Bull

    We've helped Red Bull to connect with a range of digital specialists for various online purposes.

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    Pack artwork for Elderbrook cordial

    We helped the recently launched drinks company connect with talent to enliven its bottles.

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    Dozens of covers for SHOP

    We've sourced and briefed many an illustrator for the retail magazine's distinctive cover series.

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    Illustration galore for Byron

    We helped the burger restaurant work well with visual star Alice Bowsher.