We facilitate groups around the purpose of their endeavours, capturing the ideas and defining the strategies that will enable objectives to be achieved.
Optimal organisational capability is conditional on being able to clearly articulate the Why behind the What, and to continually refine the strategies to enable objectives to be achieved. We uniquely facilitate teams towards this end, creating spaces in which the right groups of people — from inside and outside your organisation — can be gathered, stimulated and supported with proven tools and processes to set them up for success.
Some recent work in this area:
— Helping a subsidiary of Guy's and St Thomas' NHS Foundation Trust to re-define its purpose, engaging its entire team in the process.
— Designing and facilitating workshop sessions for a senior leadership team at Action for Children to understand each other's strengths, and agree on objectives.
— Supporting spectacles retailer Cubitts in establishing a core story and supporting brand proposition at a time of expansion.
— Working with marketing teams across AXA PPP Healthcare to define innovations strategies for digitally driven products.
— Running visioning sessions for retail PLC Hammerson on the shopping centre of the future, pulling in consumer groups to shape the thinking.
— Helping cross-functional teams from AB InBev and Amazon Media Group to define a mutually valuable advertising strategy.
— Bringing together a project team from adidas, with an evolving group of external practitioners (from data-visualisers to UX designers) to prototype a new application and selection process for a flagship leadership development programme.
"YCN have created the conditions for our teams to do some of the work we're proudest of, and to connect us with some brilliant external thinkers along the way."
Aidan Boyles, Marketing, AXA
"The best time we've spent together as a team."
Damian Bradfield, CEO, WeTransfer
"An amazing session! Really customised to what we needed and kept a good steady pace, even in the post-lunch slot."
Gita Luz, Innovation Programme Lead, Action for Children
To discuss ways of working with YCN around your objectives, please contact Director Nick Defty via email or on +44 (0)20 7033 2140.