Aligned with a big customer facing campaign, we partnered with the insurance giant to build innovation and design thinking skills among customer facing teams.
The context: Sales and marketing teams across AXA PPP Healthcare were faced with increasingly complicated digital product propositions, and ever increasing customer expectations for seamless, personalised experiences and interactions. Following a company wide simplification of core offerings, the stage was set to define, test and iterate new digital product opportunities — but first key capabilities needed to be developed at speed and scale across key teams.
The approach: Following a simplification capability audit across core sales and marketing teams, we developed and delivered a series of energising bite-sized workshops centred on live customer scenarios and business challenges. Cross functional teams were facilitated around a family of 'missions' against which new skills, tools and ways of working were immediately applied. External experts from digitally driven teams in other sectors (such as Action for Children) were invited into key workshops to share relevant perspectives, and encourage a 'steal with pride' mindset among the AXA teams. Groups prototyped, tested and iterated their output before presentations back to a board-level panel looking to green light opportunities.
• 100% repeat attendance across all in-person and virtual workshops (a company wide first)
• 98% response 'Yes' to did you learn skills you can immediately apply to your work
• 100% response 'Yes' to would you recommend this style of training to colleagues.
• 3 new product propositions launched into Beta phase.