Storytelling in the digital age
Understand the age-old power of stories, and how to practically harness their potential to persuade in all kinds of modern channels.
Once upon a time...
Plato said that "storytellers rule the world". A lot has changed since his times, but a lot has stayed the same — including the impact that well crafted stories can make in moving people towards our point of view.
Not too long ago, when planning some communication — our choices of where to put our message was pretty limited. Today the opposite's true. But while the range of ways that we can reach our audiences has exploded, people's general attention span is falling in the other direction — making clear and compelling messages all the more vital.
Enter the opportunity for enhancing our storytelling smarts; and learning simple, proven narrative structures to attract that increasingly rare attention and stimulate a readiness for action.
This session emphasises the effectiveness of storytelling through putting purposeful approaches into practice and seeing how they can help us better connect with people today — wherever they might be.
What we'll cover:
• Understanding the structures to stories
• 3 key frameworks to use time and time again
• Economy with words and memorability
• Balancing the functional with the emotional
• The power of reframing
How the session will be structured:
We'll work through some principles that underpin all good storytelling, tackle a series of practical exercises and with plenty of time for discussion and reflection along the way.
Who the session's for:
Anyone interested in how the power of stories can be harnessed for better communication in the modern world.
Lots of energy, good exercises, a knowledgeable trainer and really effective delivery.