Motivating training for modern marketers
Since 2018 we've supported continual learning throughout the Marketing and Reader Revenue departments at The Guardian newspaper, blending team-wide access to our self-directed learning platform with targeted, topic specific workshops delivered virtually and in-person around individual and collective skills challenges.
Alongside this, managers within the team have been enabled through our Open Manager Cohorts, and with a most recent development focus shifting to the mindsets and skillsets of the newest team members too.
• Over 75% of team members engaging with platform content more than 3 times a month.
• Supported a successful shift from annual performance reviews to monthly 1-1s, bi-annual career conversations and ongoing coaching conversations with managers.
• Pulse surveys in 2022 showing 100% of managers answering ’Yes, Definitely’ to ’Do you feel confident having conversations that connect Cubitts values to behaviours with your teams?’
• Pulse surveys post manager development programmes showing 100% of participating managers answering 'Yes, Definitely' to Have you learned relevant new skills you can now apply within your teams?'
“A perfect partnership that inclusively drives performance all the way through our team.”