Storytelling in the digital age

"Storytelling is the most powerful way to put ideas into the world" — Robert McKee
Creative Thinking
Thursday 30 September
9:30am11:00am UK time

Understand the age-old power of stories, and how to practically harness their potential to persuade in all kinds of modern channels.

Plato said that storytellers rule the world. A lot has changed since his times, but a lot has stayed the same. Once upon a time, when planning a campaign or other communications, our choice for where to put our message was pretty limited. Today the opposite's true, and the range of channels through which we can reach our audiences has exploded. But a quantity of choice, has not been matched by a quality of message — and tried and tested principles are often overlooked. That includes the simplest and most effective technique of all — storytelling.

This session emphasises the effectiveness of storytelling through putting proven approaches into practice and seeing how they can help us better connect with people today — wherever they are.

Expect an immersive and interactive experience, among a supportive group of peers.

What we'll cover:

• Understanding how stories work
• How to come up with stories that stick and adapting them for different platforms
• Economy with words and memorability
• Balancing the functional with the emotional
• The power of reframing

You'll receive the session slides, to revisit and replay among your team.

How the session will be structured:

We'll work through some principles that underpin all good storytelling, tackle a series of practical exercises and with plenty of time for discussion and reflection along the way.

Who the session's for:

Anyone interested in how the power of stories can be harnessed for better communication in the modern world.

Thursday 30 September
9:30am11:00am UK time

Lots of energy, good exercises, a knowledgeable trainer and really effective delivery.

Hannah, Department for Transport

Good to know

eCourse and resources

Participate in this session and you'll also get access to a supporting bitesize eCourse and resources to help you revisit and deepen your learning.

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As easy as ABT

Take a look at this popular resource, a practical framework to pack storytelling into any kind of communication you need to land — AND, BUT, THEREFORE.

Super Awesome
Storytelling in your team

We can deliver this session directly into teams, wherever they're working from. Find out more about our tailored partnerships here.