Writing Well, with Vikki Ross
Enjoy some experiential expertise on better writing — and take away new tools and techniques to apply the next time you need to communicate clearly with someone.
Words count. And in these distributed, hybrid working times, the emphasis on being clear in our written communication is greater than ever. Whether updating our customers, writing an all team Slack update or advising a nervous client on the best way forward; the choices we make in the ways we write, and the tone we strike, will greatly impact the change we can effect with others.
In this highly practical, expert-led and pen at the ready session, we'll explore some proven principles of great writing, understand the successful practices at play and take away some immediately applicable approaches to making our own communication stronger, more purposeful and effective in landing its message.
Leading will be Vikki Ross. Vikki has been writing copy for big businesses for 24 years, specialising in branding and tone of voice. As well as helping clients like Sky, Sony Music and Adidas make their words work — Vikki is a copy mentor, trainer, speaker and awards judge. She's a community builder too, creating #copywritersunite to connect copywriters around the world.
By unpacking some key copywriting principles, and giving us exercises to work through in relation to them — Vikki will show us how to write right every time, appreciate the role of rhythm and learn the importance of being 'all eyes and all ears at all times'. Because when we write well and make our words work; we're able to more effectively make people think, feel and do things differently.
What we'll cover:
• How to begin
• Hooking attention
• Know thy audience, and put them in the driving seat
• Economy with words
• Striking the right tone
• Rules and when to break them
How the session will be structured:
We'll lay down some proven principles, before applying lots of new tools and techniques to live writing examples. And the session is supported by an ongoing series of self-directed exercises and activities that you'll be welcome to opt into too.
Who this session's for:
Anyone who suspects their writing could be clearer and more persuasive, whether in email subject lines or full page adverts.