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Trust Based Business Development
A 12 week programme for commercial and relational growth

"I know it when I feel it"

Trust is a complex concept, and our success in building and enriching relationships over time will pivot on the amount of trust within them. Throughout this social, practical and expert-led programme, you'll explore key levers for trust and practically apply them for immediately evident relational and commercial impact.

This programme is for business and sales-leaders wanting to drive new commercial relationships, enable trust-based-growth within existing ones, and enjoy the process of experimentation as a 'Trusted Advisor' among a supportive group of peers.

Spring cohort: Coaching group dates confirmed (all virtual): 12th May, 4 — 5.30pm, 31st May, 4 — 5.30 pm, 23rd June, 4 — 5.30pm, 14th July, 4 — 5.30pm.


Your Trusted Advisor throughout
Your Trusted Advisor throughout

We've developed the Trust Based Business Development programme with Louise Hedges, a coach and commercial consultant with 20 years of experience training leaders and teams to embrace the Trusted Advisor philosophy for commercial and relational growth. Louise will guide you through each module and facilitate the coaching groups throughout.

How the programme works

Self-directed modules, with supporting coaching groups

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Six core modules

Over 12 weeks you'll dig into six enlightening and easy to navigate modules; one launched every fortnight. Modules mix about an hour or two of listening and reading (to work through at your own pace) within the two weeks, and you'll be applying the principles and trust activities in each to specific client relationships you define throughout. As you'll discover, risk is fundamental to trust, and we'll be trusting you to experiment, reflect and measure impact within your working week.

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Supporting coaching groups

At four key points throughout, our programme lead Louise will host 90-minute coaching groups; a chance to remotely check in around the focus of the modules and share impact, challenges and reflections with your peers. This is a key part of the learning experience; an inclusive and participatory space for input, feedback and the perspectives of others.


Tools for Trust — Six practical and action-oriented modules

The programme is designed to be experienced within the flow of work, and you'll be applying everything that's shared to specific relationships throughout; immediately experiencing the impact of a trust based approach to them. Every two weeks a new module will begin with a core idea to take onboard, and activities to apply it within the two week period. Prompts and reflection questions will be shared ahead of the group coaching sessions.

Areas of focus:

1. Trust Truths, and your personal Trust Equation
2. Using self-awareness to increase trust
3. Listen > Learn > Influence
4. Your Moments of Truth, and taking risks
5. Developing business with trust
6. Managing relationships with trust


Curious to explore?
Curious to explore?

Combining self-directed, self-paced modules and energising coaching groups; we deliver the programme to cross-organisational cohorts and directly into groups from our partners' teams too. To find out more, to join coming cohorts, or discuss bringing the programme into teams anywhere, call +44 (0)20 7033 2140 or email hello@ycn.org.