Course Pack: Behavioural Insights

These curated resources, many referenced in our Behave Yourself course, will help to deepen your understanding of behavioural thinking and apply it to your every day doings and decisions. We've shared the workshop slides too, so you can replay what was covered among your teams. Be proactive, and learn by teaching!
Artwork by Jasper Rietman

Resources and recommended reading

Listen: In this episode of Thought Cages, Ogilvy chairman Rory Sutherland "continues his exploration of psycho-logic with a look at why reason has been dropped as the weapon of choice when it comes to persuading us to change our behaviour". Listen in full at BBC Radio 4.

Listen: How to be less rational and more brilliant. More smart behavioural listening from Rory, this time on the power of psychology to make ideas, products and businesses triumph.

Experience: The team at Coglode are brilliantly building and generously sharing a growing collection of bite-sized behavioural insights. See them on the screen, and hold them in your hands.

Read: The ‘nudge unit’: the experts that became a prime UK export. The story of a team of former civil servants specialising in behavioural psychology that now pulls in revenues of £14m a year. Read on at The Guardian.


From classic texts to contemporary favourites, these books come highly recommended for digging deeper into behavioural business.

Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard Thaler and Cass Sunstein

Predictably Irrational:
The Hidden Forces That Shape Our Decisions, by Dan Ariely

The Choice Factory:
by Richard Shotton

Read: Practise the Principles of Persuasion

Psychologist, speaker and 'godfather of influence,' Robert Cialdini, talked through his 'principles of persuasion,' on Farnam Street's 'Knowledge Project,' podcast, and, in this punchy resource, we share six key takeaways from the episode to help you influence those around you with positivity. Take a look.