How to start writing

Copywriter Vikki Ross shares some tips on getting started when you’re staring at a blank page.

Key Takeaways


Forget the brief for a second and just start writing. Anything. In your own voice.


Once you’ve warmed up a little, make a checklist of the things you want to say in your copy to go back to once you’ve written your first draft.


Flick through a magazine to trigger other words that you could use in your copy.


Trust in your subconscious. Take 2 minutes to clear your mind before jumping into the next project.

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