The power of 'You' in writing

Copywriter and Creative Director Steve Harrison talks about how putting the reader in the driving seat can transform our writing.

Takeaways, and things to try


Treat your reader not as your audience, but as the hero in your story.


People will engage not with the quality of your writing, but whether they can see themselves in it.


As a general rule, use ‘you’ three times more than I or we.

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