We build and support teams around any kind of business challenge, creating a rich and transferable learning experience to accelerate its accomplishment.
Our consultancy team works alongside project teams in your organisation to solve priority business problems, and in the process building rich capability around new ways of working.
Having defined a challenge as a mission we work together to build the right team to accomplish it, combining people from inside the organisation and relevant experts from across our network where required. Team charters define roles, responsibilities and timelines from the outset, with project teams evolving over time to reflect what's required strategically and executionally.
We share new tools and processes, coach teams and build capability in areas such as project management, running meetings, briefing partners, collaborative working and decision making. Rich organisational capability is very quickly developed as teams are 'learning by doing' and applying new approaches to their broader work alongside the mission itself.
Missions can come from within any function, or run cross-functionally — whether that’s brand and marketing, product, L&D or anything in-between.
Some recent examples:
Guy's and St Thomas' NHS Foundation Trust. Rename and redefine the purpose of our consultancy subsidiary and relaunch our visual identity.
Cubitts Define our purpose as a business, so we can more clearly express it to our team and customers.
AXA Diversify the digital products at the heart of the AXA + platform.
Lush Re-imagine the way we merchandise in-store for a new generation of shoppers.
Adidas Redesign the application and selection process for our global leadership development programme to ensure a higher calibre of participants.
Red Bull Meaningfully connect ourselves to the focus at work movement through new brand experiences.
Action for Children Identify and alleviate pain points in our supporter journey.
To discuss partnering with our consultancy team around a challenge in your organisation, contact Nick Defty at YCN by email or on +44 (0)20 7033 2140.